JWA Blog

Jo Weaver, ředitelka JWA Prague, píše pravidelné blogy v nichž hovoří o problémech spojených s PR a marketingem, vedením PR agenury a další podobných tématech. Výběr z těchto blogů si můžete přečíst níže. V současnosti jsou k dispozici pouze v anglickém jazyce.

Marketing – does it really work?

Thursday, 24 May 2012

I have lost track of the number of companies that we have met over the years that tell us that “they have tried marketing but it doesn’t work for their type of business”. My answer is always that marketing works for everyone, irrespective of what the company does, and if they have tried it and it hasn’t worked, then that is because they are doing something wrong!

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Public Relations – Start with the Basics!

Monday, 30 April 2012
At the risk of sounding boring and repetitive, can I just say that PR is NOT free advertising! I have lost count of the number of people that have sat in our meeting room and said that they are thinking to embark on a PR campaign because it wont cost them anything, whereas advertising will.

PR is a whole skill in itself, and when carried out well it can be enormously effective. However, as you will see as we go along, I am a big fan of the ‘drip, drip, drip’ approach to marketing/PR, and I think it is important that all of your different marketing tools

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An Idiot’s Guide to PR

Thursday, 19 April 2012

I have been asked to write a regular article on public relations for one of the English language portals here in Prague (www.pragueconnect.cz).  I thought it would be easy – maybe it will be once I get started properly – but coming up with a topic for the first article – i.e as an introduction – was a bit more complicated.  In the end I decided that the first ‘edition’ should be something along the lines of an ‘idiot’s guide to PR’.  Here is an excerpt.

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Antisocial Media

Wednesday, 28 March 2012

Earlier this week I spoke at a workshop for American MBA students that specialize in marketing.   Being of a certain age, I prefer to chat about life and work rather that talking my way through a power point presentation, and because the agency has been going for so long and we have seen so many changes, I usually talk about how PR and marketing worked in the early days after the fall of communism and then compare it to how things work now.

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Life in the PR lane

Friday, 6 January 2012

I subscribe to an on-line PR newsletter – it is American and it seems to me (being old and battered) that most of its readers are quite young and fairly new in the PR world, so I usually just scan it and think that they haven’t seen anything yet!

Today, though, there were a couple of very interesting postings; one was the result of an annual survey that ranked jobs based on stress levels. Apparently, last year PR came in as the second most stressful job of all, and there is now some disappointment that it has dropped down to seventh (below serving in the Military (!), firefighting, etc… oh and event coordinator! Blimey.)

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