Marketing Strategy

In the Czech and Slovak Republics, where marketing and PR are still relatively new phenomena, companies often come to JWA and say that they ‘want to do some marketing but they don’t really know where to start – perhaps they have a limited budget or they have tried a few ideas themselves, but they haven’t really worked out.

JWA will discuss with you your marketing objectives, who your target audience is, what you have tried before – what has worked and what has not – and will help you to prepare a marketing strategy that works within your budget, meets your own requirements and will achieve your desired end result. This might include all or some of the following:

  • Advertising
  • Public Relations
  • Direct Mail
  • Market Research
  • Sponsorship
  • Event Management
  • Conference Planning
  • Design and Print Materials
  • Website Design and Copywriting
  • Image Consultancy
  • Media buying

Together, JWA will help you to define which of these tools is the most effective for your use, which parts of the strategy will be carried out by your own team, and where you will need support from the agency; the desired end result being for the JWA team to work with you and your team towards the same common end; a successful campaign for your company.